According to him, the industry-standard fee was initially 7 – 7.5 million Naira but currently costs 27 – 30 million Naira.
He added that the increment in the prices compelled him to do a low-budget video for ‘Party’, the lead track from his upcoming album, ‘Uburu’.
Baskemouth stated that if he hadn’t worked with a lesser budget, he would have spent a whopping N25 million or more to shoot a standard video.
He made this known in a recent interview with The Beat 99.9 FM, Lagos.
He said, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy has hit us that bad. 2 years ago, I used to make videos for 7 – 7.5 million Naira. Now, it is 27 – 30 million Naira.
“I’m an Igbo man so the first thing I thought about was, ‘Okay Bright, if you’re spending N25m on visuals, it’s for uptick, right? Then do a holdup video, do something for uptick as well.’”